How to Create a Campaign
The Campaign Tracking module lets you create and manage marketing campaigns with UTM parameter tracking, budget, and goal linking — all from within WordPress.
Create a new campaign
- Go to Analytix → Campaign Tracking.
- Click New Campaign.
- Fill in the campaign details:
| Field | Description |
|---|---|
| Name | A human-readable campaign name (e.g., "Spring Sale 2026") |
| Description | Optional notes about the campaign |
| Campaign ID | Unique identifier used in UTM parameters |
| Source | Where traffic comes from (e.g., newsletter, google) |
| Medium | Marketing channel (e.g., email, cpc) |
| Term | Paid keyword (optional) |
| Content | Ad variant identifier (optional) |
| Start / End Date | Campaign active period |
| Budget | Planned spend for the campaign |
| Status | Active, Paused, or Completed |
- Click Save Campaign.
Campaigns are stored in the
wp_agwp_campaigns database table. You can edit or delete them at any time from the Campaign Tracking list view.