Using the UTM URL Builder

Category: Campaign Tracking · Last updated: March 2026

The UTM URL Builder generates properly formatted campaign links from your saved campaign data — ready to paste into emails, ads, or social posts.

Build a UTM URL

1. Go to Analytix → Campaign Tracking.
2. Find your campaign in the list and click URL Builder.
3. Enter the destination URL (the page on your site you're driving traffic to).
4. Analytix auto-fills the UTM parameters from the campaign: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
5. Click Generate URL and copy the result.

Example generated URL

https://yoursite.com/landing-page/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026

Paste this URL into your email campaign or ad. GA4 will attribute sessions from this link to your campaign automatically.